Over 50 Years of Industry Experience

We are a team of hotel experts providing third party management, strategic advisory, asset management, acquisitions, and hotel receivership services.

Our Services

  • Operations

    We are dedicated to achieving outstanding results across all operational disciplines. As a values-driven organization, we aim to consistently deliver exceptional guest experiences, empower our associates, optimize revenue opportunities, and drive strong profit margins.

    Our services also include human resources strategy, annual operating budget, brand relations management & quality assurance, accounting & finance, and training & development.

  • Revenue Strategy

    Revenue management is a discipline that is often misunderstood, under-utilized and under-resourced in most organizations. This is where we spark brighter than the rest.

    We redefine revenue management with a strategic and data-driven approach. Leveraging cutting-edge technology and industry insights, we optimize pricing, distribution, and marketing strategies to maximize your property's revenue potential. With Spark Hudson, unlock the full earning potential of your property in the ever-evolving hospitality landscape.

  • Finance & Accounting

    Spark Hudson ensures your hotel's financial success through centralized accounting, delivering actionable insights for maximum profitability.

    We set the standard in financial accounting for the hospitality industry. Our meticulous approach combines precision and innovation to ensure transparent and accurate financial reporting. We go beyond conventional accounting practices to deliver insights that drive profitability, including sustainability. Our cloud-based financial services, including transaction processing and reporting, set us apart in the industry.

  • Asset Management

    As an owner rep, we provide comprehensive asset management services that are tailored to optimize the value and performance of your hospitality investments. From financial analysis and operational efficiency to risk mitigation and capital planning, our seasoned professionals employ a holistic approach. With a focus on maximizing returns and sustaining long-term growth, Spark Hudson is your trusted partner in unlocking the full potential of your hospitality assets.

  • Advisory

    Our diverse range of advisory services encompasses every aspect of hospitality. From hotel acquisitions and development to financial modeling, contract negotiations, and feasibility studies, our core capabilities can flex to meet your unique needs.

    Our expertise also extends to efficiency studies and technology assessments as well as assistance with legal matters such as lender and receivership support, expert witness, litigation support, and probate consulting.

Meet the Team

Spark Hudson has deep institutional expertise in hotel operations, revenue strategy, finance, and asset management across branded and independent properties.

William Perry, Co-Founder

Experience

Education

  • William Perry is a senior hotel executive with a career that spans more than two decades in the US and EMEA region with major hotel brands including Ritz-Carlton, Marriott, Hilton, The St. Regis, Hampton Inn, Courtyard by Marriott, Conrad, and numerous upscale and luxury independent properties and private family offices. His diverse experience consists of senior leadership roles in hotel development and acquisition, asset management, hotel operations, sales, revenue strategy, and owner relations.

    He has been a co-equity owner of internationally branded hotel projects. Will is a specialist in hotel capital planning and financial modeling. He has served as an external consultant on numerous hotel capital-raising projects including debt and equity structures with institutional investors, private equity partners, and family office ventures. Will is an experienced hotel expert witness in US Bankruptcy court on behalf of lenders and has assisted on several turnaround and loan workout projects.

    Will leads the firm’s operational advisory with a concentration on driving topline revenue and expense management. He relies on his academic and practical training to recruit key talent, develop solid teams and stabilize operations that can deliver results based on a solid strategy.

    In addition, Will is highly qualified in various hotel accounting, payroll, revenue management, and distribution systems. He is certified in M3, SynXis, Amadeus iHotelier, StayNTouch, Opera, IDeaS (both G3 and Hilton GRO), OnQ, Hyatt (PRiO) Marriott’s OneYield, and Duetto. His skill set includes experience in Islamic finance and halal food practices in hotel operations.

    Will is a Certified Revenue Management Executive (CRME) through HSMAI and certified in the Uniform System of Accounts for the Lodging Industry (USALI) through HFTP.

    He is a regular contributor to industry-related articles and has co-authored several academic papers on hospitality and tourism. Will routinely serves as a guest speaker at various industry conferences throughout the world and has been interviewed by several industry writers on various topics related to hotel operations and finance. He was featured in Joseph Michelli’s book, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company.

    Will is a graduate of Stetson University with a BA in English, he holds an MBA from Georgia College and a Master of Human Resources degree from Rollins College. He serves is a board member of both the Georgia College Alumni Association and the Stetson University Alumni Association. Will lives with his spouse in Washington DC. 

Ruben Ortega, Co-Founder

Experience

Education

  • Ruben has over 10 years of professional experience that spans finance, real estate, and hospitality management. His journey began at Cornell University where he served in a management role at the on-site Statler Hotel, developing a deep understanding of hotel operations. Upon graduation, Ruben joined the Investment Management Division at Goldman Sachs, as part of a team that invested $6.7B AUM for endowments, foundations, and ultra-high net worth clients. Ruben was responsible for implementing investment strategies across asset classes, including equities, fixed income, and real estate. After Goldman, Ruben pursued his MBA at the Harvard Business School, during which time he joined Hersha as a Summer Associate on the Real Estate Acquisitions team.

    After Harvard, Ruben joined the leadership team at Kasa Living, Inc., a hospitality proptech startup, as the Director and Head of Real Estate. As employee #10, Ruben launched and led the Real Estate team helping to grow the business from Pre-Seed to Series B with more than $50M of capital raised and 150+ employees. His team rapidly expanded Kasa’s footprint to more than 30 cities nationwide and established key partnerships with institutional Class-A multifamily owners and management companies.

    He serves as an elected member on the Cornell University Council Administrative Board and on the Dean’s Council of Young Alumni Members for the Cornell Peter and Stephanie Nolan School of Hotel Administration. Ruben currently resides in Austin, TX with his spouse.

Thomas Economos, CHA & CRME
Operations & REvenue management

Experience

Education

  • Thomas is a distinguished hospitality executive with a career spanning over three decades. His expertise focuses on General Management, Operations, Asset Management, and Revenue Management, where he has consistently driven significant growth and solid performance improvements.

    Starting his career in 1986 with Interstate Hotels Corporation, he progressed through various department head roles into senior leadership. Thomas has solid experience leading lead large-scale property conversions and boosting profitability through his operational acumen.

    Thomas was among the initial executives to join Starwood Hotels & Resorts Worldwide in the early stages of the company’s development, where served as Corporate Director of Sales & Revenue Management Technology and Corporate Director of Revenue Management Systems. During his time at Starwood he implemented revenue management systems globally and assisted in the development of technology related to revenue management.

    Thomas later joined Le Meridien Hotels & Resorts, serving as Director of Operations and Senior Project Leader for hotel operations based in London. He led the successful rollout of corporate guest satisfaction programs across 42 European managed/owned hotels in various markets.

    After Le Meridien he returned to Interstate Hotels & Resorts where he held pivotal roles including Regional Director of Revenue Management, General Manager, and Area Director of Revenue Management. He participated and led operational teams in hotel acquisitions and renovations.

    Thomas is a Certified Rooms Division Executive from the American Hotel & Motel Association. He is also a Certified Revenue Management Executive (CRME) thorough HSMAI.

    Thomas is a key leader in Spark Hudson’s revenue management and operational practice. He is based in Dallas, Texas.

Contact us.

hello@sparkhudson.com
(929) 990-5102

300 Massachusetts Ave NW #1324
Washington D.C. 20001